重塑局部护肤产品的体验:一种多感官方法来促进忠诚和坚持
Brayan Rodríguez1,2, Ana Arboleda3, Felipe Reinoso-Carvalho4
1Grupo de Diseño de Productos y Procesos, Department of Chemical and Food Engineering, Universidad de los Andes, Bogotá, 111711, Colombia.
Heliyon
|February 11, 2025
概括
通过多感官设计增强护肤消费者的旅程. 这种方法通过创建连贯的,差异化的品牌体验来提高对化品和药品专用产品的参与度和忠诚度.
科学领域:
- 消费者心理学 消费者心理学
- 产品设计 产品设计
- 营销科学 营销科学
背景情况:
- 竞争激烈的护肤品市场需要增强消费者参与度和忠诚度.
- 当前的方法往往忽略了当前产品的整个客户旅程.
- 需要区分药品和化品护肤体验.
研究的目的:
- 分析当前护肤产品的客户旅程.
- 提出一个框架来重新设计使用多感官线索的接触点.
- 在制药与化品护肤中区分享乐和实用价值.
主要方法:
- 关于多感官设计和消费者行为的文献综述.
- 分析客户旅程接触点的局部护肤.
- 多感官体验设计的框架开发.
主要成果:
- 多感官设计可以定制体验:药品的有效性,化品的奢.
- 一种连贯的多感官方法增强了品牌的差异化.
- 改进的客户旅程导致了更多的参与和忠诚度.
结论:
- 多感官设计是培养皮肤护理市场忠诚度和坚持性的关键.
- 感官线索的战略应用可以优化护肤产品的功能和享乐方面.
- 未来的研究应该探索跨模式对应,数字一体化和可持续性.
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