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探索现有的整形外科奖励计划,并提出模拟方法.

Logan G Galbraith, Daniel Najafali, Gregory A Greco

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    概括

    这项研究揭示了整形手术奖励计划的缺乏. 理想的忠诚度计划应该将普遍的好处与实践特定的奖励以及EMR集成相结合,以提高患者参与度.

    科学领域:

    • 整形和美容手术 整形和美容手术
    • 实践管理的管理实践.
    • 患者忠诚度计划 患者忠诚度计划

    背景情况:

    • 有限的研究存在于私人塑料和美容手术实践中的奖励计划.
    • 现有的文献不涵盖针对整形手术的奖励计划.
    • 了解当前的奖励计划采用对于实践成长至关重要.

    研究的目的:

    • 评估私人实践奖励计划在整形和美容手术的景观.
    • 确定通用商业和实践特定的忠诚度计划.
    • 提出一个优化的忠诚度计划模型,以提高患者参与度和实践增长.

    主要方法:

    • 对现有的奖励计划和模型进行了审查.
    • 检查了私人实践网站的奖励计划采用.
    • 商业忠诚度计划与整形手术实践进行了交叉参考.
    • 收集和分析了有关计划类型,地区和外科医生数量的数据.

    主要成果:

    • 之前没有文章专门讨论了整形外科的奖励计划.
    • 他们发现了三个普遍的奖励系统 (Allē,Aspire,Evolus).
    • 四个私人诊所使用了定制奖励计划.

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  • 通用计划是以点为基础的,可能缺乏消费者的兴奋,并且往往缺乏实践特定的好处.
  • 商业程序往往缺乏EMR集成,阻碍了利用跟踪.

    • 结论:

    • 当前的普遍奖励计划提供了广泛的好处,但缺乏实践特定的定制和兴奋.
    • 商业忠诚度计划面临EMR集成和患者利用跟踪的挑战.
    • 一个理想的忠诚度平台应该将通用和实践特定的奖励与EMR功能相结合,用于全面的患者参与和数据捕获.