电子尼古丁输送系统广告趋势在美国联邦政策变化后
Rui Shi1, Amal Khayat2, Juhan Lee3
1Department of Communication Studies, Ric Edelman College of Communication & Creative Arts, Rowan University, Glassboro, New Jersey.
JAMA network open
|February 12, 2025
概括
美国的法规导致在电子尼古丁输送系统 (ENDS) 广告中立即遵守尼古丁警告. 然而,吸引年轻人的特征增加了,味道线索没有显著变化,表明需要持续监测.
科学领域:
- 公共卫生 公共卫生
- 营销条例 营销条例 营销条例 营销条例
- 控制烟草的控制方式
背景情况:
- 美国实施了电子尼古丁递送系统 (ENDS) 营销的监管措施,包括尼古丁警告声明要求 (2018年9月生效),烟草到21年法案 (2019年12月T21) 和风味执法政策 (2020年1月).
- 这些政策旨在规范ENDS的销售和营销,特别是关于年轻人的访问和吸引力.
研究的目的:
- 评估是否符合尼古丁警告声明要求.
- 在联邦烟草政策实施后,评估ENDS广告中青少年吸引力的特征和风味线索的变化.
主要方法:
- 在移动,在线显示,户外和印刷媒体上对ENDS广告进行了定性内容分析.
- 数据包括来自美国有营销许可的三个ENDS品牌的广告,从2015年11月到2022年6月收集.
- 在实施政策之前和之后,分析了广告是否符合尼古丁警告声明,是否存在吸引青少年的元素,以及非烟草/薄荷醇风味线索.
主要成果:
- 尼古丁警告声明的遵守率从政策前的21.7%大幅增加到政策后的96.7%.
- 具有青少年吸引力的元素的广告从T21之前的20.5%上升到T21之后的44.8%.
- 在风味强制政策之前和之后,在使用风味线索方面没有发现显著差异.
结论:
- 虽然监管措施实现了立即遵守尼古丁警告声明,但它们并没有显著减少风味线索,并且与ENDS广告中吸引年轻人的特征增加有关.
- 持续监测ENDS广告中的青年呼吁对于为未来的政策和干预提供信息,以减轻其影响和影响至关重要.
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