在中国公共卫生危机期间,恐慌购买和选择过载之间的关联:测试顺序调解模型
1Key Laboratory of Brain-Machine Intelligence for Information Behavior (Ministry of Education and Shanghai), Shanghai, China; School of Business and Management, Shanghai International Studies University, Shanghai, China.
Acta psychologica
|February 13, 2025
概括
在COVID-19等公共卫生危机期间,恐慌购买与选择过载有关. 感染的恐惧和感知到的威胁或控制顺序调解这种关系,影响消费者的行为.
科学领域:
- 消费者心理学 消费者心理学
- 行为经济学是一种行为经济学.
- 公共卫生危机管理 公共卫生危机管理
背景情况:
- COVID-19 疫情造成了前所未有的公共卫生挑战.
- 恐慌购买在危机期间成为一个重要的消费者行为.
- 了解危机中消费者决策的心理驱动因素至关重要.
研究的目的:
- 在中国的COVID-19大流行期间,调查恐慌购买和消费者选择过载之间的联系.
- 通过保护动机理论和补偿控制理论,为双重顺序调解途径提供经验证据.
- 将这些理论的应用扩展到危机环境中的消费者行为研究.
主要方法:
- 进行了一项横截面的在线匿名调查.
- 在中国的COVID-19封锁和静态管理期间收集了492个样本.
- 机器学习算法被用来识别选择过载的预测效应.
主要成果:
- 感染的恐惧和感知到的威胁顺序介绍了恐慌购买和选择过载之间的联系.
- 感染和感知控制的恐惧也顺序介导了恐慌购买对选择过载的影响.
- 机器学习证实了各种因素在危机期间对消费者选择过载的预测影响.
结论:
- 在公共卫生危机期间,消费者的恐慌购买与选择过载有很大关系.
- 保护动机理论和补偿控制理论为理解这些行为提供了有价值的框架.
- 调查结果提供了有关健康危机期间消费者决策的见解,为未来的干预提供了信息.
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