基于语义差异方法的旅游吉祥物的审美敏感性评估研究
Jing Wang1, Wenting Yao1, Sheng Su1
1School of Design, Xi'an Technological University, Xi'an, China.
PloS one
|February 14, 2025
概括
包含唐文化元素的旅游吉祥物设计与青文化元素相比,更能与年轻消费者产生共. 这项研究将美学偏好与情感需求映射为有效的吉祥物设计.
科学领域:
- 感官工程 感官工程
- 消费者心理学 消费者心理学
- 文化遗产研究 文化遗产研究
背景情况:
- 吉祥物设计需要整合多元文化元素,以满足消费者的情感需求.
- 感官工程理论可以弥合情感需求和美学形式之间的差距.
研究的目的:
- 探索旅游吉祥物设计中情感需求和美学形式之间的相关性.
- 通过有效地整合多元文化元素来增强吉祥物设计.
- 为西安旅游吉祥物设计提供指导.
主要方法:
- 通过市场调查收集旅游吉祥物形式,并将其合成为测试样本.
- 进行了专家采访,以确定情感需求的形容词对.
- 通过SPSS软件,使用语义差异方法和ANOVA分析对游客进行满意度调查.
主要成果:
- IP图像中的唐文化元素比文化元素更具吸引力和前卫性.
- 具有唐文化元素的设计在年轻消费者中产生了更大的共.
- 建立了一个映射模型,将消费者的美学偏好与情感需求联系起来.
结论:
- 该研究为设计西安旅游吉祥物提供了宝贵的见解.
- 有效的吉祥物设计可以更好地满足消费者的情感期望.
- 文化因素显著影响消费者对吉祥物的看法和情感联系.
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