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在危机期间,科学传播的媒体形态变化
Rocco Caferra1, Giuseppe Di Liddo2, Andrea Morone3
1University of Rome Unitelma Sapienza, Rome, Italy. rocco.caferra@unitelmasapienza.it.
Scientific reports
|February 14, 2025
概括
科学家们更喜欢社交媒体用于危机沟通,当人们对政府的信任较低时. 获得多样化的视角影响了对分散的沟通道的偏好,适应社会政治背景.
科学领域:
- 科学沟通科学沟通
- 媒体研究 媒体研究
- 科学社会学科学社会学
背景情况:
- 在危机期间,有效的科学沟通至关重要.
- 媒体格局已经从单向信息传播转向对话模式.
- 科学家在机构沟通中对社交媒体的偏好还没有得到充分研究.
研究的目的:
- 分析科学家对传统新闻媒体与社交媒体的偏好.
- 确定影响科学家在危机期间沟通道选择的因素.
- 了解社会政治背景在塑造这些偏好中的作用.
主要方法:
- 分析了大约8700名科学家的调查数据.
- 对媒体 (集中式) 和社交媒体 (分散式) 道的偏好进行比较.
- 对影响沟通偏好因素的统计检查.
主要成果:
- 对政府的信任和对不同观点的渴望显著影响了沟通道偏好.
- 人们对政治信任较低,使得社交媒体成为中央集权制度的替代品.
- 强调传播多种观点与偏好去中心化沟通相关.
结论:
- 科学家的沟通偏好取决于上下文,受信任和对各种信息的需求的影响.
- 社交媒体为传统道提供了一个可行的替代方案,特别是在信任度低的环境中.
- 这些发现突出了科学传播在应对社会因素的不断变化的性质.
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