在TikTok上对Orbeez® Gel Blaster伤害挑战的内容分析
Hannah P Schneider1, Jamie M Reedy2, Rebecca J McAdams1
1Center for Injury Research and Policy, The Abigail Wexner Research Institute at Nationwide Children's Hospital, 700 Children's Drive, Columbus, OH, 43205, USA.
Injury epidemiology
|February 19, 2025
概括
在TikTok上流行的"Orbeez挑战",以Gel Blaster枪为特色,看到了数百万次的浏览量,大多数创作者都是普通人. 很少有视频显示伤害预防,强调需要开展健康教育活动.
科学领域:
- 社会媒体研究 社交媒体研究
- 卫生沟通健康沟通
- 内容分析 内容分析
背景情况:
- TikTok的快速增长为病毒内容提供了大量的观众.
- 社交媒体挑战可以促进风险行为,增加受伤风险.
- 这是一个很棒的节目,这是一个很棒的节目.
- 这就是Orbeez挑战.
- 涉及射击水珠与凝喷射器,在2022年获得显著的引力.
研究的目的:
- 分析与相关的TikTok视频的内容.
- 这就是Orbeez挑战.
- . . . . . . . . . . . . . . 这是一个很好的时刻.
- 应用概率模型 (ELM) 来了解这种病毒挑战的传播途径.
主要方法:
- 在2022年10月5日至11日期间发现的125个TikTok视频的内容分析.
- 使用基于ELM的绑架和演推理开发代码书.
- 分析的重点是视频内容,创作者类型,参与度指标和伤害预防描述.
主要成果:
- 这125个视频累计观看超过2.55亿次.
- 大多数创作者 (70%) 是普通人,许多创作者拥有大量的追随者.
- 伤害预防很少被描绘 (12%),眼睛保护是最常见的预防措施.
结论:
- 在TikTok上播放的这些视频.
- 这就是Orbeez挑战.
- 尽管有伤害风险,但表现出高参与度.
- 以健康传播理论为指导的内容分析,有效地描述了病毒式社交媒体的挑战.
- 研究结果为设计有针对性的虚拟健康教育活动提供了洞察力,以应对风险的在线行为.
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