门店和非门店大麻零售商之间的年龄门和营销差异
Joshua U Rhee1, Alisa A Padon2, Lynn D Silver2
1Department of Population Health and Disease Prevention, Program in Public Health, College of Health Sciences, University of California, Irvine.
Cannabis (Albuquerque, N.M.)
|February 19, 2025
概括
大多数大麻零售商使用无效的在线年龄隔离,允许未成年人轻松访问. 这引发了人们对青少年大麻使用量增加和对大麻的积极态度的担忧.
科学领域:
- 公共卫生 公共卫生
- 大麻研究 大麻研究
- 数字营销合规性 数字营销合规性
背景情况:
- 在线大麻销售正在增加,需要强有力的年龄验证.
- 加利福尼亚州对大麻零售商进行监管,包括在线店面和非店面.
- 网站营销和年龄隔离实践对于防止未成年人访问至关重要.
研究的目的:
- 评估加利福尼亚大麻零售商是否遵守在线年龄限制要求.
- 为了确定店面和非店面零售商在网站营销实践中的差异.
- 评估实施的年龄隔离方法的有效性.
主要方法:
- 随机选择134个商店和115个非商店许可大麻零售商网站.
- 在各种购买阶段对零售商类型,营销和年龄隔离进行两种关联测试.
- 分析年龄区分方法,包括点击确认和照片身份验证.
主要成果:
- 80.3%的网站有年龄隔离,但91%使用了无效的基于点击的方法.
- 49%的网站没有进入年龄隔离; 97%的拥有身份验证的网站接受了无关图像.
- 门店零售商比非门店零售商更频繁地使用联合年龄隔离和注册.
结论:
- 目前的在线大麻年龄测定方法很容易被规避.
- 不有效的年龄验证可能会促进年轻人获取,可能会增加大麻使用和积极态度.
- 需要加强监管监督和更强大的年龄验证技术.
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