推特 (X) 作为巴西心脏病专家的沟通和教育工具:个人资料,影响力和挑战
Aline Goneli de Lacerda1, Luana de Oliveira Ribas1, Estephany de Jesus1
1Universidade Federal Fluminense, Niterói, RJ - Brasil.
Arquivos brasileiros de cardiologia
|February 19, 2025
概括
在X (以前的Twitter) 上的巴西心脏病专家主要是男性,在线影响力有限. 大多数人更喜欢个人沟通,有影响力的账户集中在巴西东南部.
科学领域:
- 心脏病学 心脏病学
- 社交媒体分析 社交媒体分析
- 卫生沟通健康沟通
背景情况:
- 推特 (X) 是一个关键的健康沟通平台.
- 关于巴西心脏病学家在X上存在的研究有限.
- 了解他们的在线个人资料对于有效的沟通策略至关重要.
研究的目的:
- 在X上对巴西心脏病专家进行分析.
- 评估他们的在线影响力和影响力.
- 分析他们的传记描述的内容.
主要方法:
- 对1083个巴西心脏病专家账户的分析,这些账户在2006-2021年期间活跃.
- 通过FollowerWonk工具收集数据.
- 使用IRAMUTEQ软件进行定量分析.
主要成果:
- 大多数个人资料 (76.5%) 是男性;只有0.8%是机构的.
- 大多数账户 (71%) 的追随者不到100人,社交权威低 (81.8%).
- 20个最具影响力的个人资料中男性占主导地位 (80%),集中在巴西东南部 (68%).
结论:
- 巴西心脏病专家更喜欢在社交媒体上进行个人而不是机构的沟通.
- 存在显著的性别差异,男性占主导地位.
- 关键的影响力人物是男性,主要位于巴西东南部.
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