相关实验视频

Updated: May 27, 2025

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

在Instagram上的烟草品牌"标记"部分的内容分析

Scott I Donaldson^1,2, Kathryn La Capria¹, Amanda DeJesus¹

¹Institute for Nicotine and Tobacco Studies, Rutgers Biomedical and Health Sciences, Newark, NJ, USA.

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco

|February 19, 2025

概括

烟草品牌使用Instagram的"标记"帖子与影响者合作,通常包括年轻人和产品的存在. 这些职位可能会鼓励吸烟,并需要数字媒体素养干预.

科学领域:

社交媒体营销社交媒体营销
公共卫生传播公共卫生传播
数字媒体研究数字媒体研究

背景情况:

社交媒体影响者越来越多地被品牌用于营销.
烟草品牌使用Instagram的
标签: 标签: 标签: 标签: 标签: 标签:
功能来标志合作伙伴关系.
关于Instagram上与烟草相关的影响者营销内容的研究有限.

研究的目的:

识别和描述官方烟草品牌页面上标记的Instagram帖子的主题.
调查烟草品牌和社交媒体影响者之间的潜在合作伙伴关系.
分析这些标记的帖子中的内容和用户的特征.

主要方法:

有六个烟草品牌被选中,这些烟草品牌都有官方的Instagram页面.
这些页面的标签部分被分析为2022年11月至2024年2月的帖子.
帖子被编码为与烟草相关的主题,产品存在,品牌和用户人口统计数据,包括商业网站链接的存在.

主要成果:

从222个潜在的社交媒体影响者中确定了594个标记的帖子.
产品的存在 (72.4%) 和品牌 (70.9%) 是最常见的主题.
年轻人出现在40.4%的帖子中,96.1%的用户标记品牌有商业网站链接,表明有影响力的地位.

结论:

烟草品牌的Instagram页面上的标签帖子暗示有偿合作伙伴关系,经常涉及烟草使用和年轻人.
这项研究强调了年轻成年人加强数字媒体素养的必要性,以应对支持烟草的在线环境.
未来的研究应该探讨影响力营销对购买意图和烟草发起的影响.

关键词:

广告广告广告广告在Instagram上使用Instagram.推广促进促进推广社交媒体社交媒体烟草行业的烟草行业,就是烟草行业.年轻人年轻人年轻人年轻人年轻人年轻人

更多相关视频

Comparing the Effects of Electronic Cigarette Vapor and Cigarette Smoke in a Novel In Vivo Exposure System

Comparing the Effects of Electronic Cigarette Vapor and Cigarette Smoke in a Novel In Vivo Exposure System

Published on: May 24, 2017

A Microcontroller Operated Device for the Generation of Liquid Extracts from Conventional Cigarette Smoke and Electronic Cigarette Aerosol

A Microcontroller Operated Device for the Generation of Liquid Extracts from Conventional Cigarette Smoke and Electronic Cigarette Aerosol

Published on: January 18, 2018

相关概念视频

Qualitative Analysis

Qualitative Analysis

For solutions containing mixtures of different cations, the identity of each cation can be determined by qualitative analysis. This technique involves a series of selective precipitations with different chemical reagents, each reaction producing a characteristic precipitate for a specific group of cations. Metal ions within a group are further separated by varying the pH, heating the mixture to redissolve a precipitate, or adding other reagents to form complex ions.
For instance, group IV...

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

Stimulants

Stimulants

Stimulants are substances that enhance neural activity and elevate dopamine levels in the brain, leading to their highly addictive nature. These drugs include cocaine, amphetamines, MDMA, caffeine, and nicotine, each with distinct mechanisms of action and varied health implications.
Cocaine can be administered via snorting, injection, or smoking. It primarily functions by blocking the reuptake of dopamine, resulting in a euphoric high characterized by an intense sensation of happiness and...

Convenience Sampling Method

Convenience Sampling Method

Sampling is a technique to select a portion (or subset) of the larger population and study that portion (the sample) to gain information about the population. Data are the result of sampling from a population. The sampling method ensures that samples are drawn without bias and accurately represent the population.
Convenience sampling is a non-random method of sample selection; this method selects individuals that are easily accessible and may result in biased data. For example, a marketing...

Attribution Theory

Attribution Theory

Behavior is a product of both the situation (e.g., cultural influences, social roles, and the presence of bystanders) and of the person (e.g., personality characteristics). Subfields of psychology tend to focus on one influence or behavior over others. Situationism is the view that our behavior and actions are determined by our immediate environment and surroundings. In contrast, dispositionism holds that our behavior is determined by internal factors (Heider, 1958).

Observational Studies

Observational Studies

Observational studies are a type of analytical study where researchers observe events without any interventions. In other words, the researcher does not influence the response variable or the experiment's outcome.
There are three types of observational studies – Prospective, retrospective, and cross-sectional.
Prospective Study
Prospective studies, also known as longitudinal or cohort studies, are carried out by collecting future data from groups sharing similar characteristics. One...