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对替代食品的购买意向进行研究
Fangfang Yang1, Longfei Ren1, Jie Sun2
1College of Physical Education and Health, Sanming University, Sanming, 365004, China.
Scientific reports
|February 20, 2025
概括
大学生大学的学生.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 可持续农业 可持续农业
背景情况:
- 对环境污染和食品安全的日益担忧正在增加对替代食品来源的需求.
- 消费者越来越关注健康,优先考虑可持续食品发展和更高的安全标准.
- 这推动了替代食品的创新,并需要研究消费者接受度.
研究的目的:
- 为了调查大学生购买替代食品的意愿.
- 确定影响购买决策的因素,包括社会影响,食品安全,营养信心,炼承诺,饮食习惯,满意度和态度.
- 探索这些因素与可持续替代食品的购买意图之间的关系.
主要方法:
- 在799名大学生中进行了一项调查.
- 使用统计分析来检查各种因素与购买意向之间的关系.
- 关键变量包括社会影响,食品安全感知,营养信心,炼承诺,饮食习惯,满意度和态度.
主要成果:
- 社会影响,食品安全和饮食习惯显著影响大学生对替代食品的满意度,态度和购买意图.
- 学生的态度和购买意图与满意度有积极的相关性.
- 营养信心和态度被确定为替代食品选择购买意向的重要预测因素.
结论:
- 调查结果提供了对大学生关于替代食品,特别是基于昆虫的选择的决策过程的见解.
- 了解这些因素对于促进在粮食短缺和安全问题中采用可持续替代食品至关重要.
- 该研究为农民,生产者,消费者和推广人员提供了宝贵的信息,帮助他们做出有关替代食品供需的明智决策.
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