探索图形警告标签的潜力,以减少消费能量饮料的意图
Xiaole Zhu1, Caroline Miller2,3, Rachel Roberts1
1University of Adelaide School of Psychology, Adelaide, Australia.
概括
能量饮料警告标签并没有显著减少消费意图. 然而,心脏效应标签引起了更多的关注,特别是在女性中,这表明了未来干预的潜力.
科学领域:
- 公共卫生 公共卫生
- 健康心理学 心理健康心理学
- 消费者行为 消费者行为
背景情况:
- 能量饮料的消费很普遍,特别是在年轻人中.
- 需要有效的干预措施来制能量饮料 (ED) 消费和减轻相关的健康风险.
- 了解消费者对警告标签的反应对于制定有针对性的公共卫生战略至关重要.
研究的目的:
- 调查ED警告标签对消费减少意图的影响.
- 评估不同警告标签的感知有效性.
- 探索警告标签对保护动机理论 (PMT) 构造的影响.
主要方法:
- 一项在线实验调查对343名年龄在18-39岁的澳大利亚能量饮料消费者进行了调查.
- 参与者被随机分配来查看与体重增加,心脏影响或对照 (没有标签) 相关的标签.
- 这些措施包括减少ED消费的意图,感知标签有效性和PMT构造.
主要成果:
- 能量饮料警告标签并没有显著改变总体减少消费的意图.
- 与体重增加标签相比,心脏影响标签在吸引注意力方面更有效.
- 补充分析显示,与对照组相比,心脏标签组的女性表现出减少消费的意图增加.
结论:
- 图形和以心脏为重点的警告标签需要进一步调查,作为减少能量饮料消费的潜在干预措施.
- 未来的研究应该深入研究能量饮料使用背后的动机.
- 开发共振信息是针对能量饮料消费者的有效公共卫生活动的关键.
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