现场医疗事务的发展:介绍战略科学顾问
Lucía Regadera Anechina1, Inmaculada Iglesias1, Jorge A Marinich1
1Medical Affairs Department, AstraZeneca Farmacéutica Spain, C. del Puerto de Somport 21-23, Fuencarral-El Pardo, 28050, Madrid, Spain.
Pharmaceutical medicine
|February 21, 2025
概括
新的战略科学顾问 (SSA) 角色通过加强利益相关者的参与和优化临床实践来改变医学事务 (MA). 这种创新作用推动了长期的医疗保健成果和以患者为中心的创新.
科学领域:
- 医疗保健创新 医疗保健创新
- 医疗事务战略 医疗事务战略
- 临床实践优化 临床实践优化
背景情况:
- 医疗保健领域需要不断发展的医疗事务 (MA) 战略,以应对新的挑战.
- 战略科学顾问 (SSA) 的角色被引入MA.作为一个关键的创新.
- 该SSA角色整合了CARABELA的方法论,以优化慢性疾病的临床实践.
研究的目的:
- 将战略科学顾问 (SSA) 角色作为医学事务中的关键创新.
- 加强早期利益相关者参与和战略资产定位.
- 为长期医疗保健成果与医疗事务2030年愿景保持一致.
主要方法:
- 通过外部评估和内部MA审查来发展SSA角色.
- 整合CARABELA方法论,这是一个优化临床实践的联合倡议.
- 战略科学区域规划框架对积极参与和证据生成的指导.
主要成果:
- SSA 的作用是促进内部团队和外部合作伙伴之间的合作.
- 它支持产品生命周期活动,包括早期获取策略和解决未满足的医疗需求.
- SSA受过培训,以催化MA的战略转变,改善临床实践和以患者为中心的创新.
结论:
- SSA的角色代表了医疗事务专业人员的重大转变.
- 它使MA能够在复杂的医疗生态系统中导航,并改善患者的治疗结果.
- 这一角色对于通过战略举措塑造医疗保健的未来至关重要.
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