英国和爱尔兰的计划行为在线购买药物背景:混合方法调查研究研究研究
1School of Pharmacy and Pharmaceutical Sciences, Trinity College Dublin, University of Dublin, Dublin, Ireland.
JMIR formative research
|February 21, 2025
概括
消费者在网上购买药物的意图并不总是导致购买. 感知行为控制 (PBC) 和态度,而不是规范,影响这种过渡,风险降低策略起着关键作用.
科学领域:
- 行为经济学是一种行为经济学.
- 医疗服务研究 医疗服务研究
- 在线消费者行为在线消费者行为
背景情况:
- 在线购买药品是一个不断增长的行业,行为研究有限.
- 了解消费者在网上购买药物的动机对于公共卫生运动至关重要.
- 目前的运动缺乏关于特定在线药品购买行为的数据.
研究的目的:
- 调查在线药品购买中态度,规范和感知行为控制 (PBC) 的作用.
- 在网上购买药品的背景下,挑战现有的计划行为理论.
- 识别影响在线药品购买从意向到行为过渡的因素.
主要方法:
- 匿名在线雪球方便样本调查,包括开放式和封闭式问题.
- 对定性数据进行主题分析,直到数据和.
- 个别案例叙事分析,将新兴主题应用于个别响应.
主要成果:
- 在190名参与者中,有46人在网上购买药物,9人是非法销售.
- 购买意图并不总是转化为行为 (37.4%的差距).
- 感知行为控制 (PBC),态度和获得药物的机会促进了购买; 9%的人使用了降低风险的策略.
结论:
- 在意图和在线药品购买行为之间存在过渡阶段.
- 在过渡期间,消费者利用不同的途径和降低风险的策略.
- 感知行为控制 (PBC) 和态度比在线药品购买的规范更有影响力,因为其隐蔽性质.
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