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我在跳跃 (购买) 之前没有思考! 冲动购买:综合性审查和未来的研究方向
1Management Development Institute, Gurgaon, India.
Acta psychologica
|February 23, 2025
概括
本文献分析回顾了2014-2023年间的冲动购买 (IB) 研究. 虽然IB已经得到了很好的研究,但像元宇宙和人工智能影响等新兴领域需要进一步调查.
科学领域:
- 心理学 心理学 心理学
- 营销 营销 营销 营销 营销
- 图书统计学 图书统计学
背景情况:
- 冲动购买 (IB) 是心理学和营销学研究的一个重要领域.
- 以前的审查都是描述性的或上下文性的,在全面分析中留下了一个空白.
- 了解IB研究的演变和未来趋势对研究人员至关重要.
研究的目的:
- 对2014-2023年冲动购买 (IB) 文献进行文献计量和内容分析.
- 确定IB的研究集群,有影响力的国家和尚未探索的领域.
- 在各种平台上对IB的过去,现在和未来进行全面的审查.
主要方法:
- 在Scopus (2014-2023) 中对541篇期刊文章进行了图书统计分析.
- 共同引用网络分析以确定突出的研究集群.
- 内容分析,探索主题和未来的研究方向.
主要成果:
- 冲动购买 (IB) 已经引起了大量的研究关注.
- 美国在IB出版物和引用方面处于领先地位.
- 确定了四个主要的研究集群,其中包括元宇宙,人工智能和实时商业影响等未经探索的领域.
结论:
- 本研究提供了第一份关于冲动购买 (IB) 的综合文献计量和内容分析.
- 调查结果强调了研究新技术对IB的影响的必要性.
- 这项研究对心理学家和营销专业人士有影响,他们寻求对消费者行为的新见解.
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