对不想要结果的反应:对对手损失效应的证据
Jacob D Teeny1, Richard E Petty2
1Kellogg Graduate School of Management, Northwestern University.
Journal of personality and social psychology
|February 24, 2025
概括
将偏好作为反对 ("反B") 与支持 ("支持A") 的框架并不改变偏好的强度. 然而,当他们的偏好因减少矛盾而被挫败时",反对者"会感受到更多的消极性.
科学领域:
- 心理学 心理学 心理学
- 社会心理学 社会心理学
- 决策 决策 决策 决策
背景情况:
- 具有相同偏好的个人可以对不想要的结果表现出不同的情绪反应.
- 现有关于框架效应的研究主要集中在偏好极端,而不是对挫败偏好的情感反应.
研究的目的:
- 为了识别和定义被称为"对手损失效应"的心理现象.
- 调查如何将偏好作为反对与支持的框架影响了对负面结果的情感反应.
- 探索矛盾在调解这种效应中的作用.
主要方法:
- 采用多方法方法,包括档案数据,纵向研究和实验设计.
- 研究中的样本大小:N = 12,830.
- 对比的个人将偏好作为反对 ("反B") 与支持 ("支持A") 的对比.
主要成果:
- 将偏好定义为反对 (vs.支持) 并不会改变偏好本身的极端.
- 与支持者相比,反对者对不受欢迎的新闻的消极态度要大得多.
- 这种框架减少了矛盾的感觉,从而在偏好被挫败时放大了负面反应.
结论:
- "对手的损失效应"是一种普遍的心理现象,影响对偏好结果的情感反应.
- 框架显著影响二次偏好特征,如矛盾,这反过来影响情绪强度.
- 结果为预测和理解负面的公众情绪提供了实用见解,并提前框架效应文学.
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