广播关系:对听众和幸福感的看法
Amanda E Krause1, Heather Fletcher2
1Department of Psychology, James Cook University, Townsville, Queensland, Australia.
Australasian journal on ageing
|February 24, 2025
概括
澳大利亚无线电工作人员通过真实的沟通和建立关系来促进听众的福祉. 他们的直播风格创造了连接,提高了观众,特别是老年人的生活质量.
科学领域:
- 媒体研究 媒体研究
- 心理学 心理学 心理学
- 社会学 社会学 社会学
背景情况:
- 澳大利亚拥有大量的收音机听众,年龄较大的成年人参与其中.
- 无线电在许多人的日常生活和福祉中发挥着重要作用.
研究的目的:
- 探索澳大利亚无线电工作人员对其在无线电传输中的作用的看法.
- 了解广播如何促进听众的幸福感.
主要方法:
- 与16名无线电工作人员进行了半结构化的个人采访.
- 参与者隶属于维多利亚州墨尔本的社区和公共广播电台.
- 电台包括音乐和讲话形式.
主要成果:
- 主题分析揭示了两个关键主题:沟通风格和真实性.
- 有效的沟通包括让听众成为对话的一部分,个性化地讲话,以及强大的倾听技巧.
- 主持人专注于建立和维护关系,通过在线行动和节目培养社区,从而增强听众的联系和幸福感.
结论:
- 无线电可以被用作提高生活质量的工具.
- 广播电台应该考虑主持人培训和节目编程,以支持听众连接.
- 这些发现对广播在促进福祉方面的战略利用有影响.
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