老司机在先进的汽车技术上的购买选择:一个离散选择实验
Helen Nguyen1, Kristy Coxon2, Julie Brown3
1School of Optometry and Vision Science, Faculty of Medicine & Health, The University of New South Wales, NSW, Australia; The George Institute for Global Health, Faculty of Medicine & Health, The University of New South Wales, NSW, Australia.
Journal of safety research
|February 25, 2025
概括
年长的司机更喜欢燃油效率和更低的成本,而不是先进的车辆技术 (AVT),愿意只支付适度的安全功能. 这项研究为提高老年人采用AVT的策略提供了信息.
科学领域:
- 交通运输安全运输安全
- 工程中的人类因素
- 汽车技术 汽车技术
背景情况:
- 先进的车辆技术 (AVT) 通过减少碰撞和受伤风险,提供了显著的安全优势.
- 然而,在老司机人口中,AVT的采用仍然很低.
- 了解老年司机的偏好对于增加AVT采用至关重要.
研究的目的:
- 调查老年司机在购车决策中的车辆特征偏好.
- 具体来说,要确定先进车辆技术 (AVT) 与其他车辆属性的重要性.
主要方法:
- 对133名老年司机 (年龄≥65岁) 进行了一项离散选择实验 (DCE).
- 参与者根据四个属性来评估车辆:访问,燃油效率,成本和AVT.
- 条件后勤模型被用于分析选择,估计愿意支付AVT的费用.
主要成果:
- 年长的司机优先考虑燃油效率 (OR 1.57) 和AVT (OR 1.29),但更倾向于低成本车辆 (OR 0.91 每增加5000美元).
- 车辆访问没有显著影响选择.
- 退休人员对价格特别敏感,他们更喜欢燃油效率和更低的成本.
结论:
- 虽然老年人对AVT表达了兴趣,但他们的购买决策主要取决于价格和燃油效率.
- 他们愿意为AVTs支付有限的金额 ($ 1,604.17) .
- 这些发现可以指导道路安全专业人员和政策制定者在促进老年驾驶员采用AVT和安全方面.
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