利用情绪主题分析来理解作在新兴技术中的心理作用 - - 电动汽车的案例研究
Francis Joseph Costello1, Cheong Kim2
1CUHK Business School, Chinese University of Hong Kong, Hong Kong, China.
Behavioral sciences (Basel, Switzerland)
|February 26, 2025
概括
这项研究引入了一个作周期模型 (HCM),使用情绪分析和主题建模来了解电动汽车等新兴技术对心理的影响. 分析公众情绪揭示了技术采用动态和集体情绪反应塑造未来趋势.
科学领域:
- 技术心理学 技术心理学
- 计算社会科学 计算社会科学
- 技术采用研究 技术采用研究
背景情况:
- 新兴技术往往面临着作和幻灭的周期.
- 了解公众的看法对于技术预测和采用计划至关重要.
- 现有的技术生命周期分析模型缺乏心理基础的透明度.
研究的目的:
- 开发和验证一个新的作周期模型 (HCM) 来分析新兴技术的心理影响.
- 利用社交媒体数据调查公众情绪,技术采用和作动态之间的关系.
- 创建一个透明的框架,以了解技术作的心理驱动因素.
主要方法:
- 开发一个作周期模型 (HCM),整合情绪分析和主题建模.
- 分析了大约43,000条与电动汽车相关的社交媒体评论.
- 使用情绪评分和相关主题建模 (CTM) 进行定性和定量分析.
主要成果:
- 情绪分析有效地跟踪实时对新兴技术的情绪反应.
- 相关主题建模 (CTM) 提供了对HCM技术定位的上下文见解.
- 将专家知识与公众情绪相结合,可以全面了解技术作动态.
结论:
- 公众情绪分析是了解技术采用对心理影响的宝贵工具.
- 开发的HCM为技术预测和采用计划提供了一个透明的框架.
- 集体兴奋和情绪反应显著塑造了新兴技术采用的轨迹.
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