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Updated: May 25, 2025

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平台治理,机构距离和卖家对跨境电子商务的信任

Yulu Sun1, Qixing Qu1

  • 1School of Information Technology & Management, University of International Business and Economics, Beijing 100029, China.

Behavioral sciences (Basel, Switzerland)
|February 26, 2025
PubMed
概括

平台治理机制影响卖家对跨境电子商务 (CBEC) 的信心. 机构距离削弱了这些影响,影响了卖家的信任和CBEC平台上的风险.

关键词:
跨境电子商务跨境电子商务机构距离的机构距离平台治理机制平台治理机制卖家的信任 卖家的信任

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