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Updated: May 25, 2025

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Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
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消费者的健康和环境态度以及当地购买食品
1Cooperative Research and Extension, College of Agriculture, Environment and Human Science, Lincoln University of Missouri, 311 Foster Hall, Jefferson City, MO 65101, USA.
International journal of environmental research and public health
|February 26, 2025
概括
消费者对当地食物的态度是复杂的. 虽然对当地农场的支持增加了支付意愿,但对转基因生物和农药的担忧可能会降低它,特别是在可持续食品标签上.
科学领域:
- 农业经济学 农业经济学
- 消费者行为 消费者行为
- 食品市场营销 食品营销
背景情况:
- 消费者对当地食品的健康和环境益处越来越感兴趣,COVID-19大流行加剧了这种感兴趣.
- 美国的当地食品标签通常表示有机,非转基因和减少化学品生产等属性.
- 消费者愿意为具有可持续性属性的本地食品支付费用 (WTP) 是可变的.
研究的目的:
- 调查健康和环境态度如何影响消费者 WTP 对于当地食品标签.
- 分析个人态度对WTP对典型和州产的当地食品标签的影响.
主要方法:
- 在密苏里州进行了一项消费者调查.
- 用一个离散选择实验来建模消费者偏好.
- 使用结构方程模型 (SEM) 来评估态度对WTP的影响.
主要成果:
- 对当地农场和农民的积极态度提高了消费者对当地标签产品的偏好.
- 消费者对转基因生物和农药残留的更高担忧减少了消费者愿意支付的溢价.
- 一般的环境态度没有显著影响WTP对当地食品.
结论:
- 对于当地食品的消费者WTP是由对当地农业的特定态度而不是一般的环保主义驱动的.
- 标签属性,如非转基因和无农药的地位是影响购买决策和当地食品价格溢价的关键因素.
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