"它不会让禁忌消失"-女性对月经产品广告视频的反应
Nóra Hodossi1,2, Petra Sirokai2, Laura Lung2
1Doctoral School of Psychology, ELTE Eötvös Loránd University, Budapest, Hungary.
Culture, health & sexuality
|February 27, 2025
概括
媒体对月经的描述显著影响了文化观念. 匈牙利妇女匈牙利妇女
科学领域:
- 社会学 社会学 社会学
- 媒体研究 媒体研究
- 妇女健康 妇女健康
背景情况:
- 在匈牙利,月经教育发展欠佳.
- 媒体在传播月经知识方面发挥着至关重要的作用.
- 对月经产品广告的文化看法各不相同.
研究的目的:
- 分析匈牙利成年女性如何看待月经产品广告.
- 在不同的广告叙述中探索与月经有关的主题.
- 了解月经产品营销对社会的影响.
主要方法:
- 对三个月经产品广告视频的观众评论进行主题分析.
- 分析的重点是成人月经妇女的观点.
- 定性研究方法.
主要成果:
- 视频1的主题:疼痛,泄漏,适应月经.
- 视频2主题:女性,性别角色,分娩,亲密关系.
- 视频3个主题:赋权,开放的沟通,抵抗禁忌.
结论:
- 广告塑造了人们对月经的理解,反映了社会上的分歧.
- 虽然有些女性抵制月经污名,但隐私问题和社会焦虑仍然存在.
- 违反禁忌的广告可能会引起由于深深根深蒂固的社会规范的抵制.
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