接受元宇宙的认知和文化因素:基于TAM的元分析
Lekhika Sharma1, Neeraj Kaushik1, Mohita Maggon2
1NIT Kurukshetra, India.
Acta psychologica
|March 2, 2025
概括
本次元分析使用技术接受模型 (TAM) 探索元宇宙采用因素. 它确定了不同背景下用户接受的关键决定因素,为metaverse营销策略提供了信息.
科学领域:
- 数字技术 数字技术
- 人与计算机的交互
- 社会科学 社会科学 社会科学
背景情况:
- 对metaverse采用日益增长的兴趣.
- 技术接受模型 (TAM) 广泛使用,但显示出不同的结果.
- 需要对元宇宙接受决定因素的综合理解.
研究的目的:
- 进行元分析以了解元宇宙的采用.
- 评估TAM在不同行业,文化和用户群体中的有效性.
- 提出一个基于TAM的元宇宙特定的理论框架.
主要方法:
- 对metaverse采用现有研究的元分析.
- 主持人分析以检查行业,文化和人口统计的影响.
- 针对metaverse接受的定制理论框架的开发.
主要成果:
- 关于影响元宇宙采用因素的综合发现.
- 识别了TAM在不同环境中的有效性的变化.
- 确定了用户在元宇宙中被接受的关键决定因素.
结论:
- 该研究提供了对metaverse接受的理论见解.
- 确定了有效的元宇宙营销策略的关键因素.
- 强调需要针对特定背景的方法来实现元宇宙的采用.
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