解码话语:分析Querdenken运动COVID-19叙述背后的语言特征和策略
Alexander Sobieska1, Max Hampel2, Rosa Weidenspointner3
1TUM School of Medicine and Health, Technical University of Munich.
Health communication
|March 3, 2025
概括
在COVID-19大流行期间,德国的替代媒体或Querdenken使用了更科学的语言,并且具有负面的语气. 这些媒体也歪曲了引用的来源,强调了科学素养的必要性.
科学领域:
- 语言学的语言学.
- 媒体研究 媒体研究
- 公共卫生传播 公共卫生传播
背景情况:
- 随着COVID-19大流行,替代媒体的兴起,特别是德语系的Querdenken运动.
- 了解这些替代媒体的语言策略对于公共卫生话语分析至关重要.
研究的目的:
- 在COVID-19大流行期间分析德语系Querdenken替代媒体的语言修辞策略.
- 为了比较他们的语言使用与传统的广告和小报.
- 调查引用的消息来源与其在替代媒体中的表现之间的关系.
主要方法:
- 批判性话语分析 (CDA) 框架.
- 基于词典的语言分析与线性混合模型.
- 文章与来源关系的手动内容分析.
主要成果:
- 与传统媒体相比,Querdenken媒体使用了更多的科学术语,并表现出了更负面的情绪基调.
- 这些媒体更加重视与健康相关的问题.
- 在引用的来源与Querdenken文章中的描述之间发现了显著的差异.
结论:
- 像Querdenken运动的媒体一样,替代媒体在塑造公共话语中发挥着重要作用,特别是在健康方面.
- 这些媒体采用科学语言,可能会误导公众.
- 提高科学素养和沟通对于打击错误信息和改善公众对健康问题的理解至关重要.
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