人工智能焦虑和知识支付:感知价值和自我效能的作用
Jinsong Chen1, Miao He1, Jinhua Sun2
1Guizhou University of Finance and Economics, Guiyang, China.
BMC psychology
|March 6, 2025
概括
人工智能焦虑增加了为知识付费的意愿. 感知价值和自我效能在这种消费行为中起着关键作用,影响人们为信息付出多少钱.
科学领域:
- 行为经济学是一种行为经济学.
- 人工智能研究 人工智能研究
- 心理学 心理学 心理学
背景情况:
- 人工智能 (AI) 越来越多地融入日常生活,导致就业安全和技能相关性的不确定性.
- 这种不确定性导致了"AI焦虑",这是对AI未来潜在影响的压力反应.
- 了解人工智能焦虑对消费者行为的影响对于导航不断变化的社会经济格局至关重要.
研究的目的:
- 检查人工智能焦虑对个人愿意为知识付费的影响.
- 调查人工智能焦虑和愿意为知识付费之间的关系中感知价值的调解作用.
- 探索自我效能对人工智能的缓解效应,以及焦虑对知识付费意愿的影响.
主要方法:
- 研究1:一个297名参与者之间的实验对象设计评估了人工智能焦虑-支付意愿关系中感知价值的调解作用.
- 研究2:506名参与者进行了2x2的双人设计,研究了自我效能对这种关系的缓解作用.
- 这两项研究都使用了对AI焦虑和中性情绪状态的实验操纵.
主要成果:
- 人工智能焦虑显著增加了为知识付费的意愿,部分由感知价值调解.
- 自力效能减轻了人工智能焦虑的影响;高自力效能削弱了支付意愿,而低自力效能则加强了支付意愿.
- 自我有效性也会消极地缓解人工智能焦虑对感知价值的影响.
结论:
- 人工智能焦虑对知识支付决策产生了积极的影响,感知价值和自我有效性是关键因素.
- 这些发现为了解人工智能焦虑对消费者行为的影响提供了一个新的框架.
- 为解决人工智能驱动的行为转变的平台和政策制定者提供了可操作的见解.
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