消费者对替代餐饮的看法:年轻人与老年人的比较
Rachael Moss1, Mackenzie Gorman1, Allison Stright1
1School of Nutrition and Dietetics, Acadia University, Wolfville, Nova Scotia, Canada.
Journal of food science
|March 7, 2025
概括
年轻人和老年人对饮料的感官偏好相似,但在消费因素上有所不同. 了解这些差异有助于食品行业为所有年龄段的人创造更好的MRB.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 感官科学 感官科学
背景情况:
- 餐饮替代饮料 (MRB) 在各种消费群体中很受欢迎.
- 了解对MRB的年龄相关感知对于产品开发至关重要.
研究的目的:
- 为了比较年轻人和老年人的MRB的感知和感官评估.
- 为了确定影响消费和购买决策的关键因素,跨年龄段的MRBs.
主要方法:
- 调查了62名年轻成年人 (18-35岁) 和63名老年人 (65岁以上).
- 评估了MRB定义,感觉特性 (hedonic尺度,CATA) 和消费/购买因素.
- 使用感官评估技术和消费者调查.
主要成果:
- 两组人都喜欢充实,营养,甜,巧克力,奶油和的MRB.
- 年长的成年人不喜欢紧张;年轻的成年人不喜欢苦味和不合口味.
- 年长的成年人优先考虑纤维,糖尿病友好,和;年轻的成年人喜欢植物性和素食选择.
结论:
- 虽然感官喜好相似,但MRB的消费驱动因素在年轻人和老年人之间有所不同.
- 食品行业可以利用这些见解来定制MRB配方和营销策略,以适应不同年龄人口.
- 研究澄清了消费者对MRB使用的概念和动机.
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