共同设计一个框架,以社交媒体健康传播给年轻人:一个参与式研究研究研究
Melody Taba1,2,3, Julie Ayre1, Kirsten McCaffery1,2
1Sydney Health Literacy Lab, Faculty of Medicine and Health, The University of Sydney, Sydney, Australia.
概括
公共卫生机构可以通过与年轻人共同设计战略,改善社交媒体对年轻人的健康沟通. 这一框架确保信息与年轻人产生共,即使在紧急情况下.
科学领域:
- 公共卫生传播 公共卫生传播
- 社交媒体战略 社交媒体战略
- 青年参与 青年参与
背景情况:
- 社交媒体对于公共卫生机构接触年轻人口来说至关重要.
- 传统的道往往无法有效地吸引年轻人.
- 优化社交媒体健康沟通至关重要,尤其是在公共卫生紧急情况期间.
研究的目的:
- 共同设计一个针对年轻人的健康信息的社交媒体沟通框架.
- 整合青年和专业利益相关者对紧急情况的看法.
主要方法:
- 代的共同设计过程,涉及青年共同研究人员和专业利益相关者.
- 进行了三次研讨会,通过协作分析数据.
- 框架由青年和专业利益相关者反复更新和批准.
主要成果:
- 制定了五个建议:让年轻人参与其中,适当地推广,迅速引起注意,使用营销技术,并公开参与.
- 确定时间限制是紧急情况中的障碍.
- 如果将其整合到标准流程中,则被认为是可行的建议.
结论:
- 为公共卫生机构提供有关社交媒体健康传播的指南.
- 联合设计的中心是青年需求和利益相关者的可行性.
- 让年轻人参与并使用多样化的信息增强了在紧急情况下的参与.
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