促进生命科学领域的研发创新:一个案例研究
Mahmoud M Ibrahim1, Karen Köhler2, Monika Lessl3
1Bayer AG, Pharmaceuticals Research & Development, 42113 Wuppertal, Germany.
Drug discovery today
|March 8, 2025
概括
科研密集型公司需要研发和产品创新战略,以获得持续的价值. 拜耳拜耳是拜耳公司.
科学领域:
- 生命科学 生命科学
- 商业战略 商业战略
- 创新管理 创新管理
背景情况:
- 工业面临着平衡价值增长的创新与社会责任的挑战.
- 拜耳是一家生命科学公司,旨在改善健康和减轻饥饿.
- 生命科学公司需要综合创新策略来实现长期成功.
研究的目的:
- 为科研密集型企业提出一个研发技术产品市场创新框架.
- 使用这个框架来评估拜耳的生命科学协作 (LSC) 计划.
- 展示研发战略如何补充产品战略以创造价值.
主要方法:
- 开发一个研发技术产品市场创新框架.
- 该框架应用于拜耳的内部研发种子基金,即LSC计划.
- 对LSC社区驱动的决策过程的案例研究分析.
主要成果:
- 拟议的框架整合了研发和产品创新战略.
- 该LSC计划证明了研发与业务需求的有效协调.
- 在研发方面,以社区为导向的决策促进了战略调整和新的想法.
结论:
- 科研密集型公司从双重研发和产品创新战略中受益.
- 拜耳的LSC计划是成功的研发价值创造的典范.
- 综合创新框架支持战略目标和创造力.
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