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Youtube上的口腔健康错误信息 - - 内容分析
Mohammed Meera Riyaz1, V Gousalya1, V Anu1
1Department of Public Health Dentistry, Sathyabama Dental College and Hospital, Chennai, Tamil Nadu, India.
Journal of pharmacy & bioallied sciences
|March 10, 2025
概括
误导性口腔健康信息在YouTube上普遍存在,55%的分析视频含有不准确信息. 非专业人士创建了大部分内容,令人惊的是,这些内容比准确的健康建议获得了更多的参与.
科学领域:
- 公共卫生 公共卫生
- 数字健康数字健康
- 卫生沟通健康沟通
背景情况:
- 社交媒体和智能手机提供了广泛的信息访问,但信誉往往未经验证.
- 在线平台,特别是YouTube,在口腔健康内容准确性方面研究不足.
- 在YouTube上评估口腔健康信息是非常重要的,因为它的受欢迎程度和对公共健康的潜在影响.
研究的目的:
- 识别和分析YouTube上口腔健康错误信息的流行情况.
- 评估平台上准确与误导性口腔健康内容的特征和参与度量.
主要方法:
- 使用常见口腔健康关键字的YouTube搜索是在隐形模式下进行的,以尽量减少偏见.
- 一个编码框架被应用来分析两个编码器72个视频的听觉和视觉内容.
- 视频被分类为包含准确 (有用) 或误导信息.
主要成果:
- 在72个分析的视频中,55%包含了误导性的口腔健康信息.
- 非专业人士创造了大约75%的误导性视频,而医疗专业人士只创造了15%.
- 与准确的内容相比,误导性口腔健康内容的参与度明显更高 (137,429个赞 / 浏览量) (71,207个赞 / 浏览量).
结论:
- 在YouTube上存在大量的口腔健康错误信息.
- 具有误导性内容的高参与度对公共口腔健康构成潜在风险.
- 提高公众对在线不准确健康信息的影响的认识至关重要.
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