化身出现对短视频鼓励体育活动的说服力的影响:随机观察研究
Momoko Tohyama1, Ryo Momosaki1, Kazuma Tora2
1Department of Rehabilitation Medicine, Mie University Graduate School of Medicine, Tsu, JPN.
Cureus
|March 10, 2025
概括
穿着白袍的医疗化身 (MA) 与非医疗化身 (NA) 相比,在健康传播视频中显著提高了被感知的说服力和接受度. 这种效应在以前有过化身经验的人中更为明显.
科学领域:
- 数字健康数字健康
- 卫生沟通健康沟通
- 人与计算机的交互
背景情况:
- 化身越来越多地用于各种通信领域.
- 对于健康沟通有效的化身的具体特征还没有很好地定义.
- 了解化身属性对于优化数字健康干预至关重要.
研究的目的:
- 调查医疗化身 (MA) 对健康沟通有效性的影响.
- 为了比较MAS与非医学化身 (NA) 的说服力和可接受性.
- 探索之前的化身体验对这些感知的影响.
主要方法:
- 对309名年龄在18-59岁的成年人进行了匿名问卷调查.
- 参与者观看了四个基于化身的视频之一:医疗男性,非医疗男性,医疗女性或非医疗女性.
- 医疗角色扮演者穿着白色外套;非医疗角色扮演者穿着罩袍. 被测量的是说服力,可接受性和自我有效性.
主要成果:
- 医疗化身组报告的说服力和接受度得分明显高于非医疗化身组.
- 在具有先前化身经验的参与者中,医疗化身导致了更大的说服力和接受度.
- 对于没有先前化身经验的参与者来说,医疗和非医疗化身之间没有发现显著差异.
结论:
- 化身的外表,特别是像白色外套这样的专业服装,可以提高健康沟通中的说服力和可接受性.
- 医疗化身可能更有效地传递健康信息,特别是在熟悉化身技术的用户中.
- 未来的研究应该探索化身设计元素,以最大限度地参与数字健康环境.
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