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Updated: May 22, 2025

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Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
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消费者对农业食品链公平性的态度 (FAIRFOOD):规模开发和验证
Margherita Del Prete1, Artyom Golossenko2, Matthew Gorton3,4
1Alma Mater Studiorum, Department of Agricultural and Food Sciences, University of Bologna, Bologna, Italy.
概括
一个新的尺度衡量了农业食品供应链中消费者对公平性的看法. 公平食品量表预测购买行为和抵制意图,指导企业走向整体公平战略.
科学领域:
- 农业食品供应链管理 农业食品供应链管理
- 消费者行为研究研究
- 伦理消费研究 伦理消费研究
背景情况:
- 农业食品供应链的公平性正在受到关注,但缺乏衡量框架.
- 现有的研究还没有对消费者公平性规定进行概念化.
- 需要一个经过验证的尺度来评估消费者对公平性的看法.
研究的目的:
- 开发和验证农业食品供应链中消费者公平感知的测量尺度.
- 为了确定FAIRFOOD尺度的心理测量特性和可靠性.
- 探索公平感知与消费者行为之间的关系.
主要方法:
- 开发一个14项的公平食品尺度,有四个维度:经济,环境,社会和信息.
- 经验验证使用了四项研究和来自意大利和英国的八个独立样本 (总N=2765).
- 可靠性测试和构造验证与伦理消费等相关概念相比.
主要成果:
- 在各种样本中,FAIRFOOD尺度表现出强大的可靠性和有效性.
- 公平食品的看法与伦理消费和亲环境行为不同,但与之相关.
- 该尺度有效地预测了购买公平贸易产品的意愿和抵制或参与消极口碑的意图.
结论:
- 公平食品量表为衡量农业食品供应链中的消费者公平感知提供了一个强大的工具.
- 企业应该采用整体方法,在他们的战略中解决公平的四个维度 (经济,环境,社会,信息).
- 了解消费者公平性条款对于塑造购买决策和品牌声誉至关重要.
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