探索农民对基于多媒体的农业咨询服务的心理观点
Sonali Mallick1,2, Rajarshi Roy Burman3,4, Rabindra Nath Padaria3
1ICAR- Indian Agricultural Research Institute, New Delhi, India. sonalimallickiari@gmail.com.
Scientific reports
|March 15, 2025
概括
多媒体农业咨询服务 (MAS) 的使用是由农民推动的.
科学领域:
- 农业推广与传播
- 信息和通信技术在农业中的应用
- 行为科学和技术采用行为科学和技术采用
背景情况:
- 基于多媒体的农业咨询服务 (MAS) 对于向农民传播农业信息至关重要.
- 现有的MAS研究缺乏对影响农业利益相关者使用行为 (UB) 的心理因素的深入理解.
- 需要进行特定区域的研究来弥补这一差距,并改善MAS的采用.
研究的目的:
- 开发和评估一个概念模型,解释农民中MAS使用行为 (UB) 的心理决定因素.
- 调整技术接受和使用统一理论 (UTAUT) 框架,以纳入关键的心理构造.
- 确定影响农民对MAS的看法和采用的因素.
主要方法:
- 开发了一个概念模型,整合了预期的努力 (EE),自我效能 (SE),可信度 (CR),风险感知 (RP) 和感知益处 (PB).
- 收集了印度印度河平原225名农民的数据.
- 采用探索性和确认性因子分析,其次是基于共差的调查加权结构方程建模 (SWSEM).
主要成果:
- 预期的努力 (EE),自我效能 (SE) 和可信度 (CR) 在很大程度上决定了人们对MAS的感知好处.
- 感知好处 (PB) 与MAS的使用行为 (UB) 有积极的关联.
- 该模型显示了良好的匹配指数 (CFI=0.942,TLI=0.933,RMSEA=0.063,SRMR=0.069).该模型显示了良好的匹配指数 (CFI=0.942,TLI=0.933,RMSEA=0.063,SRMR=0.069).
结论:
- 像EE,SE和CR这样的心理因素对于增强感知效益和推动MAS采用至关重要.
- 感知到的好处调解了这些因素与实际使用行为之间的关系.
- 研究结果为制定有针对性的干预措施提供了有价值的见解,以改善农民对MAS的采用.
相关概念视频
Key Elements for Plant Nutrition
18.6K
Like all living organisms, plants require organic and inorganic nutrients to survive, reproduce, grow and maintain homeostasis. To identify nutrients that are essential for plant functioning, researchers have leveraged a technique called hydroponics. In hydroponic culture systems, plants are grown—without soil—in water-based solutions containing nutrients. At least 17 nutrients have been identified as essential elements required by plants. Plants acquire these elements from the...
18.6K
Responses to Drought and Flooding
10.6K
Water plays a significant role in the life cycle of plants. However, insufficient or excess of water can be detrimental and pose a serious threat to plants.
10.6K
Plant Breeding and Biotechnology
18.7K
Crop cultivation has a long history in human civilization, with records showing the cultivation of cereal plants beginning at around 8000 BC. This early plant breeding was developed primarily to provide a steady supply of food.
18.7K
Routes of Persuasion
63.6K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
63.6K
Adaptations that Reduce Water Loss
25.0K
Though evaporation from plant leaves drives transpiration, it also results in loss of water. Because water is critical for photosynthetic reactions and other cellular processes, evolutionary pressures on plants in different environments have driven the acquisition of adaptations that reduce water loss.
25.0K
Transgenic Plants
7.1K
Recombinant DNA technology called transgenesis is often used to add a foreign gene or remove a detrimental gene from an organism. Such genetically modified organisms are called transgenic organisms.
The first-ever transgenic plant was a tobacco plant developed in 1983 that showed resistance against the tobacco mosaic virus. Since then, many transgenic plants have been developed and commercialized for improving the agricultural, ornamental, and horticultural value of a crop plant. Transgenic...
The first-ever transgenic plant was a tobacco plant developed in 1983 that showed resistance against the tobacco mosaic virus. Since then, many transgenic plants have been developed and commercialized for improving the agricultural, ornamental, and horticultural value of a crop plant. Transgenic...
7.1K


