泌尿病学比赛:社交媒体,程序因素及其对应用趋势的影响
F Pearce Kudlata1, William M Pearson1, Luke G Scanlan1
1Department of Urology, Medical College of Georgia at Augusta University, Augusta, GA, USA.
Journal of medical education and curricular development
|March 17, 2025
概括
具有活跃社交媒体,特别是Twitter/X,以及更高的排名的泌尿器官病学实习课程吸引了更多的申请人. 项目规模和城市人口也显著影响申请率.
科学领域:
- 医学教育 医学教育
- 外科手术的专业领域.
- 数字健康数字健康
背景情况:
- 人们对泌尿病学越来越感兴趣,因此需要了解影响住院计划选择的因素.
- 确定吸引申请人的关键驱动因素对于计划招聘至关重要.
研究的目的:
- 调查社交媒体存在和其他程序特征对泌尿器科住院申请率的影响.
- 分析社交媒体活动,Doximity排名和城市人口统计等因素如何影响申请人数.
主要方法:
- 对140个美国认可的泌尿器官病学实习计划的2019-2022年匹配周期数据的分析.
- 评估申请人数与社交媒体存在 (Twitter/X,Facebook,YouTube),Doximity排名,项目规模,城市人口和生活质量之间的关联.
- 多变量分析以确定这些因素的意义.
主要成果:
- 使用Twitter/X,Facebook和YouTube的项目获得了更多的申请人.
- 在Twitter/X上更高的活动与申请率有积极的相关性.
- 程序声誉排名和规模是应用程序数量的重要预测因素.
- 较大的城市人口与更多的申请人有关,独立于生活质量排名.
结论:
- 优先考虑Twitter/X的存在可以提高计划的可见性和申请人的参与度.
- 声誉,计划规模,城市人口和社交媒体的存在是影响申请人兴趣的关键因素.
- 项目可以在战略上使用这些见解来改善招聘和吸引合适的候选人.
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