在荷兰推特上关于无烟政策的言论:社交网络分析
Roel O Lutkenhaus1,2, Abel Meijberg2, Famke Jm Mölenberg3
1New Momentum, Rotterdam, The Netherlands.
Digital health
|March 17, 2025
概括
社交媒体上的公共话语显著影响无烟政策的成功. 由vaping倡导者放大反体制观点,可能会阻碍政策实施,强调需要包容性公共卫生战略.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 卫生政策 卫生政策
背景情况:
- 在线话语在媒体化社会中塑造了公众的看法和政策结果.
- 了解公共话语对于成功实施新型无烟政策至关重要.
研究的目的:
- 在Twitter上分析荷兰关于无烟政策的公共话语 (现在是X).
- 识别在线社区及其对无烟政策的看法.
- 评估在线话语对政策实施的潜在影响.
主要方法:
- 从2020年1月到2021年3月,分析了45,636条推特消息.
- 混合方法方法:社交网络分析,文本挖掘和定性调查.
- 搜索查询侧重于无烟政策的健康,立法和情感方面.
主要成果:
- 确定了两个主要的新闻社区和五个利基社区.
- 主要参与社区:医疗保健,电子烟游说和反体制.
- 医疗保健社区专注于健康信息和烟草游说的批评; 电子烟游说促进了电子烟; 反体制将政策与公民自由联系在一起.
结论:
- 在网上,从不同的社区视角讨论无烟政策.
- 反体制情绪,可能被吸烟游说所放大,威胁到政策实施.
- 这项研究的方法可以通过将社交媒体辩论纳入政策规划来增强社会生态模型.
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