在中国社交媒体上促进公众参与息和终身护理讨论:模型开发和分析
Yijun Wang1, Han Zheng2, Yuxin Zhou3
1Department of Population Health Sciences, Faculty of Life Sciences & Medicine, King's College London, London, United Kingdom.
Journal of medical Internet research
|March 18, 2025
概括
在中国社交媒体上关于息和终身护理 (PEoLC) 的讨论在使用娱乐或社交新闻内容时更具吸引力,特别是在个人账户中. 组织应利用影响者和文化相关的内容来提高PEoLC的认识.
科学领域:
- 社交媒体 健康 沟通 沟通
- 息和终身护理 (PEoLC) 研究研究
- 公共卫生参与策略 公共卫生参与策略
背景情况:
- 在中国,围绕死亡的文化禁忌限制了公众对息和终身护理 (PEoLC) 的认识和知识.
- 社交媒体提供了一个重要的机会来弥合这一知识差距,并促进PEoLC讨论.
- 在中国,有限的公众参与阻碍了有效的PEoLC宣传和教育.
研究的目的:
- 确定影响公众参与中国社交媒体PEoLC讨论的因素.
- 为加强PEoLC宣传和在线教育制定可行的建议.
- 了解内容主题,情绪,信息丰富性和来源可信度如何影响参与度.
主要方法:
- 分析了来自中国最大的社交媒体平台微博的30811条PEOLC相关帖子.
- 应用编制概率模型来检查参与因素.
- 对内容主题进行主题分析,对情绪进行情感分析,对参与度量化进行负二项式回归.
主要成果:
- 在PEoLC讨论中,个人账户的参与度高于组织账户.
- 关于PEOLC相关娱乐和有争议的社交新闻的帖子产生了显著更多的参与.
- 负面情绪通常会增加参与度,除了教育PEoLC内容,这表明与积极情绪的参与度更高.
结论:
- 组织在社交媒体上努力吸引公众对PEoLC的关注,需要新的策略.
- 利用社交媒体的文化元素,如影响者,娱乐和社交新闻,对于有效的PEoLC活动至关重要.
- 调查结果为非营利组织和学者提供了实际指导,以通过社交媒体提高PEoLC的意识和参与度.
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