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设计数字干预措施以增加黑人母亲的母乳养:接受性和偏好的定性研究

Loral Patchen¹, Jeannette Tsuei², Donna Sherard³

¹Healthcare Delivery Research, MedStar Health Research Institute, Columbia, MD, United States.

JMIR formative research

|March 19, 2025

概括

黑人母亲希望文化定制的功能,如同行支持和专家访问KULEA-NET母乳养应用程序. 该应用程序的应用程序.

科学领域:

移动卫生干预行动移动卫生干预行动
健康差异在健康上的差异
支持母乳养的支持

背景情况:

美国的母乳养率,特别是在黑人母亲中,低于推水平.
在6个月的婴儿中,只有24.9%的婴儿获得了纯母乳养.
现有干预措施需要文化定制,以满足各种需求.

研究的目的:

为了确定用户对KULEA-NET移动母乳养应用程序的额外功能,内容和交付方法的偏好.
定义社交品牌元素,以便KULEA-NET被视为值得信赖的顾问.
验证以前关于支持母乳养目标和文化定制的研究结果.

主要方法:

使用深入采访和焦点小组对24名黑人母亲进行定性研究.
作为一个理论框架的健康品牌方法.
文化一致的团队成员收集和编码数据;与品牌和哺乳专家进行主题分析.

主要成果:

关键的内容包括同行支持,专家访问,资源地理定位和跟踪功能.
用户更喜欢多样化,可信,交互和易于使用的应用程序功能和消息传递.
应用程序品牌应该强调支持,包容性,母亲身份,并与社会规范保持一致.

结论:

形成性研究确定了增强的KULEA-NET应用程序所需的特性.
一个健康品牌策略,将KULEA-NET定位为值得信赖的顾问是可以接受和有吸引力的.
未来的步骤包括应用程序开发和随机对照试验中的测试.

关键词:

黑人母亲的黑人母亲母乳养哺乳期母乳养文化定制文化定制卫生公平性健康公平性移动健康的移动健康手机电话手机电话手机电话偏好偏好偏好质量上的影响是有质量的.

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