相关实验视频

Updated: May 21, 2025

Assessment of Social Transmission of Food Preferences Behaviors

Assessment of Social Transmission of Food Preferences Behaviors

Published on: January 25, 2018

消费者对传统外卖和暗厨食品店的了解和参与

Lucie Nield¹, Helen Martin¹, Claire Wall¹

¹Sheffield Business School, Sheffield Hallam University, Sheffield, England, S1 1WB, UK.

NIHR open research

|March 20, 2025

概括

消费者在很大程度上不知道暗厨房 (仅供送货的食品商店). 需要提高食品准备和安全的透明度,以建立信任并鼓励从这些数字食品企业购买.

科学领域:

食品科学与技术食品科学与技术
消费者行为研究是消费者行为研究.
公共卫生和营养

背景情况:

黑暗的厨房,仅供配送的食品店利用数字平台,正在食品环境中出现.
有关监管,营养质量,食品安全和当地食品对环境的影响存在担忧.
这项研究调查了消费者对暗厨房的理解和参与,与传统的外卖相比.

研究的目的:

探索消费者对暗厨房的认识和知识.
评估与暗厨房相关的消费者参与和购买行为.
了解消费者对暗厨房食品安全和透明度的担忧和偏好.

主要方法:

在英国,对健康的成年人进行了一项在线调查.
该调查收集了有关人口统计,外卖和暗厨房参与度,购买习惯以及对暗厨房的理解的数据.
描述性统计数据被用于数据分析.

主要成果:

在2,023名参与者中,只有24.7%的人听说过暗厨房;9.1%的人有意识地从其中购买.
食品的购买是由品味,质量,价值,方便和享受驱动的.
在定义后,54.9%的人会从黑暗的厨房购买,但透明度和对食品安全的信任是关键问题.

结论:

消费者缺乏识别暗厨房的意识和信心,导致消费者对厨房的负面看法.
对于食品准备地点的提高透明度是必要的,以便明智作出决策.
解决有关食品安全和卫生方面的担忧对于黑暗厨房的接受至关重要.

关键词:

消费者行为消费者行为只有送货的厨房厨房.幽灵厨房:一个幽灵厨房.虚拟厨房是一个虚拟的厨房.

更多相关视频

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

'Boden Food Plate': Novel Interactive Web-based Method for the Assessment of Dietary Intake

'Boden Food Plate': Novel Interactive Web-based Method for the Assessment of Dietary Intake

Published on: September 18, 2018

相关概念视频

Confirmation Biases

Confirmation Biases

The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

Dietary Connections

Dietary Connections

In biological systems, most metabolic pathways are interconnected. The cellular respiration processes that convert glucose to ATP—such as glycolysis, pyruvate oxidation, and the citric acid cycle—tie into those that break down other organic compounds. As a result, various foods—from apples to cheese to guacamole—end up as ATP. In addition to carbohydrates, food also contains proteins and lipids—such as cholesterol and fats. All of these organic compounds are used...

Surveys

Surveys

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

The Availability Heuristic

The Availability Heuristic

A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):

Routes of Persuasion

Routes of Persuasion

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?