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你抗议太多:最低单位价格如何影响零售商的收入
Nicholas Taylor1,2,3, Ryan Baldwin3,4,5, Emma Vieira1,2
1National Drug Research Institute, Curtin University, Melbourne, Australia.
Drug and alcohol review
|March 20, 2025
概括
北领地酒精最低单位价格 (MUP) 对零售商收入的影响微乎其微. 尽管酒精销售下降,但由于产品组合的变化,收入增加了1%.
科学领域:
- 公共卫生 公共卫生
- 酒精政策 酒精政策
- 零售经济 零售经济学
背景情况:
- 北领地在2018年实施了酒精的最低单位价格 (MUP).
- 酒精零售商对MUP政策表示严重反对.
- 之前对MUP对零售销售的影响的评估是有限的.
研究的目的:
- 估计酒精MUP对北领地零售销售的财务影响.
- 分析MUP后饮料类别和价格点的酒精消费模式的变化.
主要方法:
- 利用来自北领地两个主要酒精零售商的三年销售数据.
- 分析了按饮料类别和价格区分的酒精销售数据,用于MUP实施之前和之后的一年.
- 将零售数据的代表性与全州酒精批发商数据进行比较.
主要成果:
- 零售数据占北领地酒精市场总量的31%.
- 桶装葡萄酒销售收入下降了42%,而烈酒销售收入增加了.
- 总体而言,尽管纯酒精销售量下降了6%,但零售商总收入增长了1%.
结论:
- 酒精最低单位价格 (MUP) 政策对北领地酒精零售商的总收入的影响微不足道.
- 消费者从桶装葡萄酒购买到烈酒的转变抵消了收入损失.
- 该研究提供了关于酒精控制政策对零售业经济影响的经验证据.
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