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Updated: May 20, 2025

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Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
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气候变化中的消费者替代蛋白质选择:时间里程碑,自我超越和思维抽象
Yunen Zhang1, Mai Nguyen2, Yi Bu3
1School of Business Administration, Jiangxi University of Finance and Economics, Nanchang, 330032, China.
Appetite
|March 24, 2025
概括
消费者更喜欢早上更多的替代蛋白质. 这种选择受到时间线索,自我超越和抽象思维的影响,为可持续消费提供了新的战略.
科学领域:
- 消费者心理学 消费者心理学
- 环境心理学 环境心理学
- 行为经济学是一种行为经济学.
背景情况:
- 对于可持续食品选择的需求日益增长.
- 需要了解影响替代蛋白质采用的因素.
- 关于动态的,取决于环境的可持续选择的有限研究.
研究的目的:
- 调查消费者对替代蛋白质的偏好.
- 分析影响替代蛋白和传统蛋白之间的选择因素.
- 检查时间地标,自我超越和思维抽象的作用.
主要方法:
- 使用随机混合实验设计的三个连续研究.
- 包含在主体之间和主体内部的组件.
- 研究了白天时间,自我超越和抽象思维的影响.
主要成果:
- 消费者在早上更喜欢替代蛋白质.
- 自我超越调解了时间地标和蛋白质选择之间的联系.
- 心态抽象调节了时间地标和蛋白质选择之间的关系.
结论:
- 早晨的背景可以增加自我超越,并促进替代蛋白质选择.
- 整合了时间心理学,自我超越和构造水平理论,以实现可持续的选择.
- 为时间敏感的营销和气候变化缓解政策干预提供可操作的见解.
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