议会候选人和他们在2019年大选中的竞选信息
Siim Trumm, Caitlin Milazzo1, Alan Duggan2
1University of Nottingham, UK.
概括
当地选举活动很少强调候选人的特点或当地问题. 大多数传单集中在党派关系上,除了候选人的照片之外,个性化程度有限,这表明有机会错过了定制消息的机会.
科学领域:
- 政治科学 政治科学是指政治学.
- 选举研究 选举研究
- 活动沟通 活动沟通
背景情况:
- 2019年大选显著改变了议会的权力平衡.
- 之前的研究重点是党和领导人的竞选策略.
- 这项研究将重点转移到个人候选人的沟通.
研究的目的:
- 分析个人候选人的地方竞选沟通的性质.
- 探索在选举传单中使用的个性化策略和消息传递策略.
- 确定增强候选人竞选材料的潜在领域.
主要方法:
- 利用来自OpenElections项目的原始传单数据.
- 分析了个性化内容,负面信息和战术参考.
- 检查了2019年大选的候选人级别竞选材料.
主要成果:
- 候选人极少提倡个人特征;个性化在很大程度上仅限于照片.
- 负面的竞选信息很常见,但通常针对广泛的反对党.
- 在一个选区内强调特定的战术情况是不常见的.
结论:
- 候选人有很大的机会来个性化竞选材料.
- 根据个人属性和当地选举环境定制信息仍然未得到充分利用.
- 目前的候选人沟通提供了有限的差异化,超出了党派关系.
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