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在存款通胀模式下的最佳预售策略:普通或沉降策略
Weier Situ1, Yongqing Zhang1, Xiting Lyu1
1School of Business, the University of Shanghai for Science and Technology, Shanghai, China.
PloS one
|March 26, 2025
概括
在消费者重视物流服务时,沉没的售前策略 (SPS) 与普通的售前策略 (OPS) 相比,提供了优势. 优化支付比例和物流速度可以提高零售商在电子商务中的利.
科学领域:
- 电子商务战略 电子商务战略
- 消费者行为分析分析
- 物流服务创新,物流服务创新.
背景情况:
- 电子商务的增长需要先进的销售策略.
- 创新扩展到物流服务层面.
- 消费者实用性和战略行为是关键因素.
研究的目的:
- 比较普通的售前策略 (OPS) 和沉没的售前策略 (SPS).
- 在存款通货膨胀下分析战略的有效性.
- 确定影响零售商利和消费者需求的因素.
主要方法:
- 消费效用理论的应用.
- 战略消费者行为分析.
- 根据存款通胀情况对OPS和SPS进行比较分析.
主要成果:
- 通过高的物流服务意识和适度的尾巴付款,SPS具有优势.
- 改进的物流感知,尾巴支付比例和SPS物流速度增加了零售商的利.
- 建议对存款水平保持谨慎,以防止消费者损失.
结论:
- 存款通货膨胀不会改变总支付,但会增加需求和利.
- 这些发现有助于零售商制定先进的销售策略.
- 强调了消费者行为与市场动态之间的联系.
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