接受和支付远程牙科的意愿:一个潜在的估值研究
Sharon Hui Xuan Tan1, Ishreen Kaur Dhillon2, Mei Na Tan2
1Saw Swee Hock School of Public Health, National University of Singapore and National University Health System, Singapore; Faculty of Dentistry, National University of Singapore, Singapore.
International dental journal
|March 26, 2025
概括
大多数患者接受了远程牙科视频评论,并愿意为此付费,特别是年轻,受过高等教育的人. 与审查相比,初始视频咨询的接受度和支付意愿 (WTP) 较低.
科学领域:
- 口腔健康 口腔健康
- 数字健康数字健康
- 医疗保健服务研究 医疗服务研究
背景情况:
- 远程牙科为改善获得牙科护理的机会提供了一个潜在的解决方案.
- 了解患者接受和支付意愿 (WTP) 是成功实施远程牙科的关键.
- 之前的研究已经探讨了远程牙科的采用,但对特定服务的WTP数据仍然有限.
研究的目的:
- 评估患者对远程牙科视频咨询和评论的接受度.
- 为了确定患者对远程牙科服务的支付意愿 (WTP).
- 确定影响远程牙科接受和WTP的社会人口因素.
主要方法:
- 一项涉及新加坡一家公立医院597名患者的横截面研究.
- 使用麦克纳马测试对视频咨询与视频评论的接受率进行比较.
- 通过竞标游戏条件估值方法和社会人口统计相关性后勤回归分析来获得WTP.
主要成果:
- 54.4%接受初始视频咨询,而70.9%接受视频评论.
- 高等教育和年轻的年龄与接受度增加相关 (adj. 或大学毕业生在视频评论中的3.63).
- 15.2%的人愿意支付个人咨询费用,但79.6%的人愿意支付审查费用;年长的患者 (41+) 显示了较低的WTP审查费用.
结论:
- 大多数患者愿意接受和支付远程牙科视频审查,而不是最初的视频咨询.
- 年龄较小和高等教育水平是对远程牙科接受度和支付意愿更高的关键预测因素.
- 调查结果表明,远程牙科的前景有利,特别是随访护理,特定的人口群体显示出更大的采用潜力.
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