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参与性体育赛事旅游中的价值共同创造:一种混合方法研究
Xiaowei Jiang1, Brandon Mastromartino2, Xin Li1
1College of Physical Education, Chengdu University, Chengdu 610106, China.
Behavioral sciences (Basel, Switzerland)
|March 28, 2025
概括
本研究探讨了参与性体育赛事中的价值共同创造. 政府和组织者培养环境,而旅游者的动机和互动推动经验价值的产生.
科学领域:
- 旅游管理 旅游管理
- 事件研究 事件研究
- 消费者行为 消费者行为
背景情况:
- 参与性体育赛事为价值共同创造提供了独特的背景.
- 了解影响游客参与的因素对于活动成功至关重要.
- 现有的研究往往忽视了这个利基领域的价值共同创造的综合过程.
研究的目的:
- 研究参与性体育赛事旅游中的价值共同创造的实现过程.
- 检查旅游价值共同创造行为的倾向,过程和结果因素之间的联系途径.
- 确定价值提升和政府治理的创新策略.
主要方法:
- 采用了一种混合方法的方法.
- 该研究检查了连接易感,过程和结果因素的途径.
- 分析的重点是活动游客的价值共同创造行为.
主要成果:
- 参与性体育赛事中的价值共同创造具有独特的维度.
- 政府和组织者在创造有利于共同创造的环境方面发挥着关键作用.
- 旅游者的行为是由内在的动机和外部因素驱动的,导致各种不同的体验价值.
结论:
- 活动组织者可以通过战略举措和环境促进来提高价值.
- 这些理论见解可以为体育旅游的政府治理提供信息.
- 有效的价值共同创造取决于了解利益相关者角色和旅游动机的相互作用.
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