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行为推动可以在餐饮配送应用程序上促进减少盐分的菜单吗?
Wenyue Li1, Chao Song2, Ying Cui3
1School of Architecture, Tsinghua University, Beijing, China; School of Architecture, Harbin Institute of Technology, Shenzhen, China.
Public health
|March 28, 2025
概括
在使用盐子菜单的餐饮配送应用程序 (MDAs) 上推消费者,有效地促进了减少盐的餐饮选择. 仅仅是健康信息并没有显著影响消费者对更健康选择的偏好.
科学领域:
- 公共卫生 公共卫生
- 行为经济学是一种行为经济学.
- 营养科学 营养科学
背景情况:
- 在全球范围内,高摄入量是一个重大的公共卫生问题.
- 餐饮配送应用程序 (MDA) 为公共卫生干预提供了一个新的平台.
- 了解消费者选择结构对于促进更健康的饮食习惯至关重要.
研究的目的:
- 评估在中国MDA上教育健康信息和菜单默认选项在促进低盐食物选择方面的有效性.
- 评估不同推动策略对消费者选择更健康的餐饮选择的影响.
主要方法:
- 在中国的ELEME MDA上进行了一项基于推动的干预试验.
- 903家餐厅被分配到对照组或五个干预组之一.
- 干预包括健康信息和盐子菜单,默认是"减少盐"或"常规盐".
主要成果:
- 教育健康信息没有显著影响消费者选择低盐菜 (P > 0.1).
- 提示明确消费者偏好的盐子菜单显著增加了选择低盐菜的可能性 (P < 0.1).
- 分析涵盖了870,942个餐点订单,证明了选择架构的影响.
结论:
- 选择架构的修改,特别是盐子菜单,是有效的基于MDA的干预措施.
- 这些发现对政策制定者,研究人员和食品工业有实际意义,以促进更健康的饮食.
- 数字平台上的有针对性的干预措施可以有效地引导消费者选择更健康的食物.
相关概念视频
Self-Discrepancy Theory
One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.
Confirmation Biases
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
Routes of Persuasion
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
Persuasion Strategies
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Responses to Salt Stress
Salt stress—which can be triggered by high salt concentrations in a plant’s environment—can significantly affect plant growth and crop production by influencing photosynthesis and the absorption of water and nutrients.
Behavior Modification
Behavioral approaches have often been criticized for ignoring mental processes and focusing solely on observable behavior. However, these approaches provide an optimistic perspective for individuals seeking to change their behaviors. Rather than concentrating on intrinsic personality traits, behavioral approaches suggest that even longstanding habits can be modified by changing the reward contingencies that maintain them.
A real-world application of operant conditioning principles is applied...
A real-world application of operant conditioning principles is applied...

