公共卫生沟通与信任:了解公共卫生的机会
Janel S Schuh1, Emma C Prus2, Cindy Abello1
1CommunicateHealth, Inc., Rockville, Maryland, USA.
Journal of health communication
|March 31, 2025
概括
公共卫生素养很低,许多成年人误解其核心功能和影响. 需要有效的沟通策略来弥合这些知识差距,并建立公众对公共卫生倡议的信任.
科学领域:
- 公共卫生传播 公共卫生传播
- 卫生识字研究 卫生识字研究
- 社会科学研究 社会科学研究
背景情况:
- 随着COVID-19的爆发,人们越来越需要强大的公众对公共卫生的信任.
- 有效的沟通对于加强公共卫生倡议和公众信心至关重要.
- 了解公众的看法是开发有影响力的公共卫生信息的关键.
研究的目的:
- 通过定性测试来评估公共卫生信息的有效性.
- 确定公众对公共卫生概念和价值观的理解.
- 为改善公共卫生沟通策略的制定提供信息.
主要方法:
- 虚拟质量信息测试对100名美国成年人进行了测试.
- 在2024年3月至4月,重点小组和个人深入访谈被利用.
- 开发和测试了20条强调公共卫生核心价值观和活动的信息.
主要成果:
- 参与者对公共卫生的理解有限或不准确,影响了信息接收.
- 对于使专业人士变得人性化和详细介绍当地努力的信息,人们注意到了积极的反应.
- 在信息审查后,观察到信任和理解的微不足道变化,这表明知识缺口持续存在.
结论:
- 在公众对什么是公共卫生及其社会影响的理解方面存在重大差距.
- 由于公共卫生基础素养缺陷,目前的信息可能无法有效共.
- 制定有针对性的战略来解决这些信息差距对于加强公共卫生沟通至关重要.
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