在Instagram上的反面具帖子:在COVID-19大流行期间的内容分析
Emma K Quinn1,2, Robert T Duffy1,2, Kristian Larsen3,4
1School of Population and Public Health, University of British Columbia, Vancouver, BC, Canada.
Safety and health at work
|April 3, 2025
概括
社交媒体上关于口罩的错误信息加剧了对公共卫生的不信任,可能导致更广泛的阴谋信念和负面的健康结果. 解决这种"传染病"对于公共健康和安全至关重要.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 卫生沟通健康沟通
背景情况:
- 随着COVID-19大流行,出现了相当大的"传染病",其特点是广泛的错误信息.
- 这种错误信息,特别是关于口罩等公共卫生措施的错误信息,与对当局的不信任以及社交媒体上阴谋论的蔓延有关.
研究的目的:
- 分析社交媒体平台上与口罩相关的错误信息的主题.
- 了解这种错误信息对公众信任和健康行为的潜在影响.
主要方法:
- 在300个顶级的Instagram帖子上进行了主题分析,使用了标签#masksdontwork.
- 数据是在2022年6月的三个星期内收集的,用于主题识别的独立编码和共识解决方案.
主要成果:
- 最普遍的主题是不信任,包括"政府谎言"和"媒体谎言".
- 反伪装的言论,包括呼吁"自由"和"不信数据",是第二个最常见的主题.
结论:
- 社交媒体上的错误信息和科学否认可以培养更广泛的阴谋信念和对政府的不信任.
- 解决与健康有关的错误信息对于解构神话,增强对公共卫生的信任和预防疾病传播至关重要.
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