为使用多种烟草制品的年轻人确定有希望的信息主题
Sarah D Kowitt1, Seth M Noar2, Isabelle Duguid3
1Department of Family Medicine, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina; Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina.
强调化学物质暴露和器官损伤的广告,并提供解释,对于使用多种烟草制品 (MTP) 的年轻人来说最有效. 然而,与吸烟相比,这些信息也可能增加人们对电子烟危害的看法.
科学领域:
- 公共卫生 公共卫生
- 行为科学 行为科学
- 控制烟草的控制方式
背景情况:
- 大多数烟草预防活动都针对单一产品的使用.
- 关于有效向使用多种烟草制品 (MTP) 的年轻人发送信息的研究有限.
研究的目的:
- 评估针对使用MTP的青少年的烟草预防广告中不同信息主题的有效性.
- 识别提升感知信息有效性 (PME) 的消息特征,并探索意想不到的影响.
主要方法:
- 一项在线实验涉及310名美国年轻人 (13-20岁),他们报告最近的电子烟和吸烟.
- 参与者评价了重点关注MTP使用后果的消息主题,包括化学暴露,器官健康影响 (有/没有解释) 和尼古丁成.
主要成果:
- 与对照组相比,所有测试的消息主题都显著改善了 PME.
- 详细介绍化学物质暴露和对器官健康的影响以及解释的主题产生了最高的PME.
- 尼古丁成主题显示了较低的PME,并且带有解释的消息增加了对vaping比吸烟更有害的看法.
结论:
- 强调化学物质暴露和解释器官健康影响的信息主题对使用MTP的年轻人最有效.
- 虽然有效,但这些信息可能会无意中增加电子烟相对于吸烟的感知危害.
- 需要进一步的研究来了解这种信息的潜在行为后果.
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