复杂,矛盾和令人困惑:探索消费者在可持续健康营养知识导航中的困境
Bríd C Bourke1, Sinéad N McCarthy2, Mary B McCarthy1
1Department of Management and Marketing, Cork University Business School, University College Cork, Cork, Ireland.
The Proceedings of the Nutrition Society
|April 7, 2025
概括
转向可持续和健康 (SuHe) 饮食面临的挑战是由于消费者惯性和令人困惑的信息. 卫生专业人员必须解决心理障碍和环境因素,以促进健康饮食行为.
科学领域:
- 营养科学 营养科学
- 行为科学 行为科学
- 环境科学 环境科学
背景情况:
- 全球饮食指南正在不断发展,以纳入气候变化带来的可持续性.
- 对现有饮食指南的低遵守和消费者惯性构成重大挑战.
- 多个营养供应商的复杂信息环境导致消费者感到困惑.
研究的目的:
- 审查营养科学在影响饮食行为的作用.
- 确定将健康和可持续性纳入饮食建议中的挑战.
- 探索促进全民采用可持续健康饮食 (SuHe) 的策略.
主要方法:
- 文献综述检查营养科学对饮食行为的影响.
- 对将营养叙事转向可持续性的挑战进行分析.
- 探索消费者在获取,准备,消费,储存和处置食品中的行为变化.
主要成果:
- 过渡到SuHe饮食需要显著的消费者行为变化,包括增加植物性食物摄入量和减少动物蛋白.
- 当人们对饮食,份量大小,蛋白质和超加工食品的信念受到挑战时,消费者可能会感到困惑.
- 了解受情感因素影响的信念形成和转变,是解决消费者迷失方向问题的关键.
结论:
- 由于消费者惯性和信息过载,卫生专业人员在推广SuHe饮食方面面临障碍.
- 解决对饮食变化的心理反应,如迷失方向和反应,对于成功的采用至关重要.
- 优化信息环境和支持系统至关重要,以减少反响,并改善对健康饮食建议的遵守.
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