社会身份塑造了道德情感表达的先例和功能结果
William J Brady1, Jay J Van Bavel2
1Kellogg School of Management, Northwestern University.
Journal of experimental psychology. General
|April 7, 2025
概括
政治信息中的道德和情感语言提高了社交媒体分享意图. 这种共享可以提高集团内部的声誉,但可能会降低集团内部的理解和对话.
科学领域:
- 社会心理学 社会心理学
- 计算社会科学 计算社会科学
- 政治沟通的政治沟通
背景情况:
- 在社交媒体上普遍存在道德和情感上的言论,与冲突和错误信息有关.
- 以前的研究是相关的,缺乏对为什么这种内容传播的因果洞察力.
- 了解在线共享的驱动因素及其对集团间动态的影响至关重要.
研究的目的:
- 实验性地研究道德情感内容对社交媒体分享决策的因果关系.
- 检查社会身份如何影响分享道德情感内容的决定.
- 探索共享道德情感内容的功能结果,以获得内集团和外集团的感知.
主要方法:
- 进行了五项预先注册的在线实验,共有2,498名参与者.
- 操纵了在政治信息中包含道德情感表达的行为.
- 测量共享意图,党派认同的个人差异,意识形态极端和身份突出.
主要成果:
- 政治信息中的道德情感表达显著增加了分享内容的意图.
- 强烈的党派认同和意识形态极端预测道德情感内容的共享.
- 分享道德情感内容增强了对群体内身份认同的看法,但减少了对外群体成员的感知开放性和对话价值.
结论:
- 道德情感表达因果上增加在线共享意图.
- 分享此类内容在党派网络中起到群体声誉的作用.
- 在网上使用道德情感语言可能会阻碍政治团体之间的建设性话语.
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