分析化品中的社交媒体趋势:来自谷歌趋势和TikTok分析的见解
Emily Correia1, Jenna Mandel1, Stephanie R Jackson Cullison1
1Department of Dermatology and Cutaneous Biology, Thomas Jefferson University, Philadelphia, Pennsylvania, USA.
Journal of cosmetic dermatology
|April 8, 2025
概括
社交媒体引发了人们对化品的兴趣,其中视网醇是最受欢迎的成分. 皮肤科医生可以利用这些趋势在皮肤护理产品的患者教育.
科学领域:
- 皮肤学和美学科学 皮肤学和美学科学
- 数字健康和社交媒体分析
- 化品研究 化品研究
背景情况:
- 社交媒体的使用量显著增加,特别是在COVID-19流行后.
- 化品是在社交媒体平台上的皮肤病学中是一个非常流行的话题.
- 皮肤科医生可以利用社交媒体分享专业知识并解决公众对护肤的兴趣.
研究的目的:
- 使用谷歌趋势和TikTok观众数据分析化品趋势.
- 为皮肤科医生指导他们关于受欢迎的护肤成分的教育工作.
- 了解在线搜索兴趣与社交媒体参与化品之间的相关性.
主要方法:
- 对关键化品 (视网醇,酸等) 进行了谷歌趋势分析. 从2004年到2023年. 从2004年到2023年.
- 计算每种成分的搜索量指数 (SVI) 的年度百分比差异.
- 将SVI和TikTok的平均浏览量进行比较,以分析相对的化品兴趣.
主要成果:
- 化品搜索量显示持续增长,在2020-2021年期间达到顶峰.
- 雷丁醇成为最受搜索和浏览的化品,其次是氨酸和酸.
- 氨酸胺在TikTok上的参与度高于搜索兴趣,而bacuchiol的受欢迎程度最低.
结论:
- 消费者对化品的兴趣正在增长,与社交媒体参与度相关.
- 皮肤科医生可以预见患者的问题,并提供针对产品有效性和安全性的有针对性的教育.
- 社交媒体为皮肤科医生提供了一个有价值的道,以吸引患者并传播准确的化品信息.
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